(Or, sometimes I need to slow down)
In the last three and a half weeks I have listed 17 new items for sale in the Natty Knits etsy shop. I’ve had some lovely comments about the new stuff, a record number of views in one day, I even made it to Etsy’s front page for half an hour. And yet, I haven’t sold a thing.
Somewhat grumpily I turned to my husband on Sunday night and told him that I felt like giving up the handmade toys business and taking up something easier, like lion taming or base jumping. Luckily my husband is very sensible and had a great suggestion. He suggested that I do less. Slow down a bit.
It’s sometimes difficult for me to remember three fundamental things which have much more influence over my sales than how many hours I hang out in the etsy forums or whether or not I’ve blogged a “How To” this week. Here are those fundamentals:
1. I have yet to market Natty Knits products to my target market. In fact I’m still researching the target market and building up a marketing budget.
2. The shop isn’t really ready yet. I’m close; the photos are looking good, but I still have descriptions to update and a few price points to cover and I need to join some more teams.
3. This is not my day job. My day job is to nurture, love, protect, teach and expand the mind of a two year old boy. This is a much better job than marketing or knitting, although it’s also more tiring.
So the next time I’m worrying about Ravelry or Flickr, I may just step back and consider whether I’m ill equipped to be flying around without my fundamentals in place.